Portfolio
Helene M. Epstein
Media Client List and Sample Articles
Byline: H. M. Epstein
Weston Magazine Group:
New York: Tribeca Magazine, The Upper East Side Magazine , Central Park West Magazine, Rye Magazine, Westchester Country Capitalist Magazine, Hamptons Country Capitalist Magazine
Connecticut: Weston Magazine, Westport Country Capitalist Magazine, Greenwich Country Capitalist Magazine, New Canaan Country Capitalist Magazine
When Being Too Social is Anti-Social
What parents need to know about the new controversial Social Host Laws in the metro-New York area and how to protect their family members from being charged.
Hadassah Magazine:
Choice and the Chosen: Conversion in America
Conversion in America has become a lightning-rod issue provoking intense, often emotional, responses about the essence of Judaism and religious identity.
Westchester Magazine:
What would you do if you found your basement filled with drunken teens? This in-depth article looks at the issues surrounding underage drinking and the law, from the point-of-view of the police, parents, parenting and legal experts and one respected couple whose New Year began in handcuffs.
What a Difference a Day Spa Makes [Cover Story]
The toughest job you’ll ever love? Visiting 17 new day spas in 20 days and getting treatments at every one. I was exfoliated within an inch of my life, but loved every minute.
I was having a bad hair day. However, I was loath to commute to Manhattan – again – for my over-priced stylist and her Greek chorus of assistants. Cappuccino and a neck massage weren’t going to assuage the stress of running for the train to beat the school bus home. There must be good hairstylists in this county.
If you really want to get to know someone, don’t walk a mile in her shoes. Instead, spend 90 minutes interviewing her in her closet
Westchester Home & Garden
Meet the Bluestones. A Croton-on-Hudson couple designs an energy-efficient home back when most of us thought “carbon footprint” had something to do with fossil dating.
A Chappaqua Tudor’s ingenious design both protects the owners’ privacy while it supports frequent entertaining.
Who needs framed artwork when you can have Carolyn Ray’s luxurious, hand-painted wallcoverings wrapped around your room?
Westchester Weddings
The Jewish Chronicle
Byline: Helene Kalmanson
Ad Week
Here are three examples of my “New Business Advisor” column in AdWeek – a national trade publication for the advertising industry.
Ad Business Report
New Business Tactics For the Recession
In 1991, we had an Iraqi war, a recession and a high rate of business and new product failures. Amazingly, the advice in this column still works. I wrote often for Ad Business Report, a highly valued, subscription-only newsletter for advertising executives.
Inside Media
Top Media Directors talk about their roles in New Business Development.
Advertising Age
Ad agencies suffer from Ado Annie disease when it comes to pursuing New Business opportunities. This column offered an alternative. In the pre-digital age, everyone in the ad business would grab their copy of Ad Age first thing Monday morning and read it cover to cover. I was honored they chose me to write my first column for them. I was even more honored when I got paid.
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