Shock in stock for Rockford
Well, you can’t say they didn’t warn you. On Monday, April 4, 2011, residents of Rockford, Illinois will see a different kind of warning label on their six-packs of beer or bottles of tequila. In Rockford’s “Project Sticker Shock”, volunteers will place warning stickers on retail alcohol packages chronicling the long list of consequences adults can face if the liquor they buy ends up in minors’ hands.
“Project Sticker Shock” began in Pennsylvania in 1995 when a “youth-led” group formed to stop underage drinking designed and provided simple warning stickers to participating beer distributorships in Millcreek Township, Wattsburg, and Erie. The project has expanded to many other states, with each local organization choosing either a simple warning (i.e., “Warning: It is illegal to provide alcohol to a person under age 21”) or customizing the labels with warnings specific to their area.
In Illinois, according to the Illinois Liquor Control Commission, an adult Social Host who “knowingly” permits underage alcohol consumption can be fined up to “$2,500 fine and up to one year in jail. If serious injury or death occurs, parent/legal guardian is subject to a Class 4 felony (up to three years in prison and fines up to $25,000).”
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To learn more:
Illinois Liquor Control Commission
Project Sticker Shock – LEADERSHIP ACTION GUIDE
Our View: Underage drinking is a serious matter. – Rockford Register Star RRSTAR.COM EDITORIAL – March 30, 2011
Project Sticker Shock in Virginia
Project Sticker Shock in Maine
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Underage Drinking & the Law 
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